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Impact of marketing--mix policies on consumer behaviour relating to selected brands of refrigerators

PUNIA, Yadvinder Singh

Impact of marketing--mix policies on consumer behaviour relating to selected brands of refrigerators - Business Management - Ludhiana PAU 1998 - 56, 10L

Subjects--Topical Terms:
REFRIGERATORS -- MARKETING

Subjects--Index Terms: CONSUMER -- ATTITUDES REFRIGERATORS -- MARKETING

Dewey Class. No.: T 658.809.621.57 P93I

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