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Connsumer perception about different brands of toothpastes : an application of multidimensional scating technique

Ghummman, Manjit Kaur

Connsumer perception about different brands of toothpastes : an application of multidimensional scating technique - Business Management - Ludhiana P. A. U. 1999 - 29m. 160,5

Subjects--Topical Terms:
BRAND CHOICE

Subjects--Index Terms: BRAND CHOICE DENTIFRICES -- MARKETING

Dewey Class. No.: T 658.838 G28C

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