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Acceptance of brand extension in Indian market : a study of effect of emotions and nostalgia

Prabhjot Kaur

Acceptance of brand extension in Indian market : a study of effect of emotions and nostalgia - Business Management - Ludhiana PAU 2000 - 1.29cm. 48,4

Subjects--Topical Terms:
BRAND CHOICE -- INDIA

Subjects--Index Terms: BRAND CHOICE -- INDIA

Dewey Class. No.: T 658.834 P74A

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