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Marketing performance metrics : an exploratory study of selected consumer durable goods companies in India

Kapoor, Neha

Marketing performance metrics : an exploratory study of selected consumer durable goods companies in India - Business Management - Ludhiana P. A. U. 2006 - 29cm. 51

Subjects--Topical Terms:
MARKETING -- MANAGEMENT

Subjects--Index Terms: MARKETING -- MANAGEMENT

Dewey Class. No.: T 658.81 K12M

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