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Buyers perception of price as an indicator of quality : an empirical study of selected FMCG product

TUNG, Navneet

Buyers perception of price as an indicator of quality : an empirical study of selected FMCG product - Business Management - Ludhiana PAU 2006 - 52l

Subjects--Topical Terms:
CONSUMERS - ATTITUDE

Subjects--Index Terms: CONSUMERS - ATTITUDE CONSUMERS' PREFERENCES

Dewey Class. No.: T 658.838.668.55 T86B

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