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Impact of marketing forces on apparel usage of adolescent girls in Punjab

BHATNAGAR, Ruchi

Impact of marketing forces on apparel usage of adolescent girls in Punjab - Clothing and Textiles - Ludhiana PAU 2006 - 127L

The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su

Subjects--Topical Terms:
CLOTHING AND DRESS

Subjects--Index Terms: CLOTHING AND DRESS GIRLS -- COSTUMES YOUTH AS CONSUMERS

Dewey Class. No.: T 646.407 B51I

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