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Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city

Verma, Ashish

Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city - Business Management - Ludhiana PAU 2008 - 29CM; 62L

The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty

Subjects--Topical Terms:
CONSUMER BEHAVIOR

Subjects--Index Terms: BUYING BEHAVIOR COMMUNICATION TOOLS. CONSUMER BEHAVIOR CONSUMER PREFERENCES PRICE PROMOTIONS PRICING

Dewey Class. No.: T 658.82 V50E

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