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Study of brand awareness and brand loyalty towards hair shampoos in ludhiana city

Bhupinder Jit

Study of brand awareness and brand loyalty towards hair shampoos in ludhiana city - Business Management - Ludhiana PAU 2008 - 29CM; 61L

The study was conducted to know the brand awareness and brand loyalty towards hair shampoos in Ludhiana city. To achieve the objectives, a total of 90 respondents were selected from three different localities according to their plot sizes. Convenience sam

Subjects--Topical Terms:
HAIR -- SHAMPOOING

Subjects--Index Terms: BRAND CHOICE BRAND PREFERENCES HAIR -- SHAMPOOING

Dewey Class. No.: T 658.838.668 B51S

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