New product development process: A study of selected bicycle manufacturing units in Ludhiana

Bansal, Deepika

New product development process: A study of selected bicycle manufacturing units in Ludhiana - Business Management - Ludhiana PAU 2008 - 29CM; 61L

The study was undertaken to understand the New Product Development process being followed by the Bicycle manufacturing units in Ludhiana and to study the problems being faced by them during the process. Primary data was collected through a structured non-


NEW PRODUCTS

BICYCLE INDUSTRY -- MANAGEMENT NEW PRODUCTS PRODUCT LIFE CYCEL PRODUCT MANAGEMENT

T 658.57 B21N

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