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Study of promotional strategies of selected food-based superstores in Punjab

Jain, Sourav

Study of promotional strategies of selected food-based superstores in Punjab - Business Management - Ludhiana PAU 2011 - 29cm. ; 40

The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 1

Subjects--Topical Terms:
FOOD -- MARKETING -- PUNJAB

Subjects--Index Terms: FOOD -- MARKETING -- PUNJAB

Dewey Class. No.: T 658.809.664 J20S

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