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Study of factors affecting Online shopping acceptance using OSAM

Vats, Monish

Study of factors affecting Online shopping acceptance using OSAM - Marketing Management - Ludhiana PAU 2014 - 29cm,;47

The purpose of this study is to analyse factors affecting on online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. The relationship of these factors is explored with the demographic profil

Subjects--Topical Terms:
ONLINE SHOPPING

Subjects--Index Terms: CONSUMER BEHAVIOUR E - COMMERCE ONLINE SHOPPING SHOPPING INTENTION

Dewey Class. No.: T658.834 2 V32S

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