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Empirical testing for improving conjoint analysis by Cluster Analysis

Mahajan, Tapun

Empirical testing for improving conjoint analysis by Cluster Analysis - Marketing Management - Ludhiana PAU 2014 - 29cm,;47

The research project "Empirical testing for improving conjoint analysis by using cluster analysis" is carried out with the objective of applying conjoint analysis to determine what combination of a limited number of attributes is most influential on respo

Subjects--Topical Terms:
CONJOINT ANALYSIS

Subjects--Index Terms: CLUSTER ANALYSIS CONJOINT ANALYSIS

Dewey Class. No.: T658.834.3 M27E

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