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Value- based marketing for bottom-line success; 5 steps to creating customer value

DE BONIS, J Nicholas

Value- based marketing for bottom-line success; 5 steps to creating customer value - New Delhi 2004 - 245p

Subjects--Topical Terms:
CONSUMER SATISFACTION

Subjects--Index Terms: CONSUMER SATISFACTION CUSTOMER SERVICE MANAGEMENT MARKETING MANAGEMENT

Dewey Class. No.: 658.834 D28V

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