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Brand positioning : strategies for competitive advantage

SENGUPTA, Subroto

Brand positioning : strategies for competitive advantage - 2nd - New Delhi Tata McGraw-Hill Publishing 2008 - 23cm. : 299

Subjects--Topical Terms:
BRAND NAME PRODUCTS -- MARKETING

Subjects--Index Terms: BRAND NAME PRODUCTS -- MARKETING

Dewey Class. No.: BM 658.82 S28B

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