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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity - 3rd - New Delhi Dorling Kindersley (India) 2009 - 24cm. : 714

Subjects--Topical Terms:
BRAND MANAGEMENT

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: BM 658.82 K24S

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