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Product policy and brand management : text and cases

Chitale, A.K.

Product policy and brand management : text and cases - New Delhi PHI Learning 2011 - 25cm. ; 264

Subjects--Topical Terms:
PRODUCTION CONTROL

Subjects--Index Terms: BRAND NAME PRODUCTS -- MANAGEMENT PRODUCT MANAGEMENT PRODUCTION CONTROL

Dewey Class. No.: 658.5 C35P

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