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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research - 3rd - London Sage Publications 2011 - 26cm. ; 603

Subjects--Topical Terms:
MARKETING RESEARCH

Subjects--Index Terms: CONSUMER BEHAVIOR -- RESEARCH MARKETING RESEARCH

Dewey Class. No.: BM 658.83 B36H

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