Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks
Bassan, Lizu
Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks - Ludhiana PAU 2011
Brand equity helps in creating brand loyalty, increases
Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the
CD
Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks - Ludhiana PAU 2011
Brand equity helps in creating brand loyalty, increases
Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the
CD