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Public relations in world marketing; with a foreword by the president of the Institute of Public Relations Victor Lewis

JEFKINS, Frank

Public relations in world marketing; with a foreword by the president of the Institute of Public Relations Victor Lewis - London 1966 - 212p

Subjects--Topical Terms:
MARKETING -- MANAGEMENT

Subjects--Index Terms: MARKETING -- MANAGEMENT PUBLIC RELATIONS -- MARKETING

Dewey Class. No.: 658.8 J37P

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