Metatheory and consumer research
ZALTMAN, Gerald
Metatheory and consumer research - N.Y 1973 - 226p - Series in marketing .
CONSUMERS -- METHODOLOGY
CONSUMERS -- METHODOLOGY
658.834 Z-2M
Metatheory and consumer research - N.Y 1973 - 226p - Series in marketing .
CONSUMERS -- METHODOLOGY
CONSUMERS -- METHODOLOGY
658.834 Z-2M