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Media planning and media mix decisions of the large companies and advertising agencies in India

PURI, Karan

Media planning and media mix decisions of the large companies and advertising agencies in India - Business Management - Ludhiana PAU 1985 - 102,18L

Subjects--Topical Terms:
ADVERTISING AGENCIES -- INDIA

Subjects--Index Terms: ADVERTISING AGENCIES -- INDIA ADVERTISING MANAGEMENT

Dewey Class. No.: T 659.130.954 P94M

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