24 brand mantras: finding a place in the minds and hearts of consumers (Record no. 123503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2001 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | COBS 658.827 K12T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 245 #0 - TITLE STATEMENT | |
| Title | 24 brand mantras: finding a place in the minds and hearts of consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21cm. 111 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND NAME PRODUCTS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND NAME PRODUCTS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CUSTOMER RELATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Book Bank, College of Basic Sciences & Humanities | 03/10/2008 | COBS 658.827 K12T | 235013 | 15/04/2017 | 15/04/2017 | Departmental Library Books |