Role of Point of Purchase displays in Marketing of Garments (Record no. 129362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2009 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 659.196.87 W22R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wasan Divakar |
| 245 #0 - TITLE STATEMENT | |
| Title | Role of Point of Purchase displays in Marketing of Garments |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Business Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | PAU |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29cm; 54L |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study was conducted to understand and compare the role of point of purchase (POP) displays in creating awareness about the brand and impulsive purchase in organized and unorganized apparel retail counters. Five retail outlets were selected from organi |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | POINT OF PURCHASE ADVERTISEING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING, POINT OF SALE |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND AWARENESS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | POINT OF PURCHASE ADVERTISEING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAIL TRADE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 13/11/2009 | T 659.196.87 W22R | 250246 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 13/11/2009 | T 659.196.87 W22R | 250247 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |