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Impulse Purchasing Behaviour: Study of Organised retail Outlets of Ludhi (Record no. 130738)

MARC details
000 -LEADER
fixed length control field	00776nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2014 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	T658.834 3 G95I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Singh, Gunsagar
245 #0 - TITLE STATEMENT
Title	Impulse Purchasing Behaviour: Study of Organised retail Outlets of Ludhi
250 ## - EDITION STATEMENT
Edition statement	Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Ludhiana
Name of publisher, distributor, etc.	PAU
Date of publication, distribution, etc.	2014
300 ## - PHYSICAL DESCRIPTION
Extent	29cm,;31
520 ## - SUMMARY, ETC.
Summary, etc.	Today, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer r
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	CONSUMER BEHAVIOUR
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	CONSUMER BEHAVIOUR
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	STORES,RETAIL - PUNJAB - LUDHIANA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Theses/ Dissertation

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type
		Dewey Decimal Classification			Mohinder Singh Randhawa Library	Mohinder Singh Randhawa Library	13/11/2009		T658.834 3 G95I	251798	15/04/2017	15/04/2017	Theses/ Dissertation