Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City (Record no. 144451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2017 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | gill, paramjit |
| 245 #0 - TITLE STATEMENT | |
| Title | Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | The study was conducted to know the brand awareness and |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | The study was conducted to know the brand awareness and perceptions of consumers towards selected branded |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Compact Disks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 25/08/2010 | 277157 | 15/04/2017 | 15/04/2017 | Compact Disks |