EFFECTIVENESS OF TELEVISION AND PRINT ADVERTISEMENT FOR GREEN DURABLES: A STUDY OF RURAL AND URBAN CONSUMERS OF PUNJAB (Record no. 186787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190423b2018 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 659.13 |
| Item number | G96E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GURBIR SINGH |
| 245 ## - TITLE STATEMENT | |
| Title | EFFECTIVENESS OF TELEVISION AND PRINT ADVERTISEMENT FOR GREEN DURABLES: A STUDY OF RURAL AND URBAN CONSUMERS OF PUNJAB |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | LUDHIANA |
| Name of publisher, distributor, etc | PAU |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 150 |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Ph.D. |
| Name of granting institution/ Department | BUSINESS ADMINISTRATION |
| Guide | SUKHMANI |
| 653 ## - KEYWORDS - INDEX TERM | |
| Uncontrolled term | GREEN DURABLES |
| -- | TELEVISION ADVERTISEMENTS |
| -- | PRINT ADVERTISEMENTS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 23/04/2019 | T 659.13 G96E | 303376 | 23/04/2019 | 23/04/2019 | Theses/ Dissertation | With Cd Acc.No-280270 | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 05/12/2019 | T 659.13 G96E | 280270 | 05/12/2019 | 05/12/2019 | Theses/ Dissertation | Cd of Thesis -303376 |