Impact of TV advertising on the purchase behaviour of fast moving consumer goods-toilet soaps

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Material type: Text

TextPublication details: Ludhiana P. A. U. 1996Description: 29cm. 69,9Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 N25I (Browse shelf(Opens below))	Not for loan		219899
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 N25I (Browse shelf(Opens below))	Not for loan		219900

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Previous	T 659.143 M45I Impact of T.V. advertisements on children	T 659.143 M45I Impact of T.V. advertisements on children	T 659.143 N25I Impact of TV advertising on the purchase behaviour of fast moving consumer goods-toilet soaps	T 659.143 N25I Impact of TV advertising on the purchase behaviour of fast moving consumer goods-toilet soaps	T 659.143 R16V Viewer-consumers;attitude towards television advertising	T 659.143 R16V Viewer-consumers;attitude towards television advertising	T 659.143 R20C Comparative analysis of selected television commercials for consumer goods	Next

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