Effect of humorous television advertisement in shaping customers' attitude towards selected brands

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Material type: Text

TextPublication details: Ludhiana PAU 2007Edition: Business ManagementDescription: 58LSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.101.9 N63E (Browse shelf(Opens below))	Not for loan		249286
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.101.9 N63E (Browse shelf(Opens below))	Not for loan		249287

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Previous	T 659.101.9 D38S Study of children's attitude towards television advertising in Ludhiana city	T 659.101.9 D38S Study of children's attitude towards television advertising in Ludhiana city	T 659.101.9 N63E Effect of humorous television advertisement in shaping customers' attitude towards selected brands	T 659.101.9 N63E Effect of humorous television advertisement in shaping customers' attitude towards selected brands	T 659.101.9 S98S Study on portrayal of women in print advertisements	T 659.101.9 S98S Study on portrayal of women in print advertisements	T 659.113 K12C Correlates of successful advertising compaigns	Next

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