Study of children's attitude towards television advertising in Ludhiana city

By:

Dhanoa, Gurjit Singh

Material type: Text

TextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29cm; 60lSubject(s):

DDC classification:

T 659.101.9 D38S

Summary: The study was conducted to know how children look into the contents/messages regarding the television advertising and to identify children's preferences towards products, themes and types of television advertising. The study was carried out by selecting f

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.101.9 D38S (Browse shelf(Opens below))	Not for loan		249742
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.101.9 D38S (Browse shelf(Opens below))	Not for loan		249743

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Previous	T 659.1 T54I Influence of advertisements on the purchase of textiles for men's apparel of Ludhiana City	T 659.1 U-5C Content analysis and readers reactions towards poultry advertisements	T 659.1 U-5C Content analysis and readers reactions towards poultry advertisements	T 659.101.9 D38S Study of children's attitude towards television advertising in Ludhiana city	T 659.101.9 D38S Study of children's attitude towards television advertising in Ludhiana city	T 659.101.9 N63E Effect of humorous television advertisement in shaping customers' attitude towards selected brands	T 659.101.9 N63E Effect of humorous television advertisement in shaping customers' attitude towards selected brands	Next

The study was conducted to know how children look into the contents/messages regarding the television advertising and to identify children's preferences towards products, themes and types of television advertising. The study was carried out by selecting f

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