Consumer preferences towards various internet broadband services: A study of PAU students at Ludhiana

By:

Sham Sunder

Material type: Text

TextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm;53LSubject(s):

DDC classification:

T 658.838.001.64 S32C

Summary: The aim of the study was to the identify the factors influencing the buying behavior of consumers towards various internet broadband services and an attempt was made to identify those factors that motivate the consumers to buy these broadband services. Th

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.838.001.64 S32C (Browse shelf(Opens below))	Not for loan		250046
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.838.001.64 S32C (Browse shelf(Opens below))	Not for loan		250047

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The aim of the study was to the identify the factors influencing the buying behavior of consumers towards various internet broadband services and an attempt was made to identify those factors that motivate the consumers to buy these broadband services. Th

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