Effect of point-of-purchase and in-store display strategies on customers: A study of department stores in Ludhiana city
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- T 659.157 K55E
Item type | Current library | Call number | Status | Date due | Barcode | |
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Mohinder Singh Randhawa Library | T 659.157 K55E (Browse shelf(Opens below)) | Not for loan | 250252 | ||
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Mohinder Singh Randhawa Library | T 659.157 K55E (Browse shelf(Opens below)) | Not for loan | 250253 |
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The present research entitled "Effect of Point-of-Purchase and In-store display strategies on customers: A study of Department stores in Ludhiana city" was undertaken with the objectives to study the Point-of-Purchase and In-store display strategies used
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