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Effect of point-of-purchase and in-store display strategies on customers: A study of department stores in Ludhiana city

By: Material type: TextTextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29cm; 74LSubject(s): DDC classification:
  • T 659.157 K55E
Summary: The present research entitled "Effect of Point-of-Purchase and In-store display strategies on customers: A study of Department stores in Ludhiana city" was undertaken with the objectives to study the Point-of-Purchase and In-store display strategies used
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The present research entitled "Effect of Point-of-Purchase and In-store display strategies on customers: A study of Department stores in Ludhiana city" was undertaken with the objectives to study the Point-of-Purchase and In-store display strategies used

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