Study of Incentive-Outlay Ratios of FMCG sector in Ludhiana city
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- T 658.82 P61S
Item type | Current library | Call number | Status | Date due | Barcode | |
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Mohinder Singh Randhawa Library | T 658.82 P61S (Browse shelf(Opens below)) | Not for loan | 250270 | ||
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Mohinder Singh Randhawa Library | T 658.82 P61S (Browse shelf(Opens below)) | Not for loan | 250271 |
The present study was undertaken with the objectives to study the prevaler incentive- outlay ratios in FMCG sector and to understand the consumer preference towards the incentive schemes. For meeting the objectives primary data were collected from organiz
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