Study of customer relationship management (CRM) practices followed by the hotel industry in Ludhiana

By:

Goyal, Harshal

Material type: Text

TextPublication details: Ludhiana PAU 2011Edition: Business ManagementDescription: 29cm. ; 57Subject(s):

DDC classification:

T 658.947.94 G61S

Summary: The present research was undertaken to study the Customer Relationship Management (CRM) practices followed by selected hotels in Ludhiana and to study the customer satisfaction with respect to the CRM practices followed by the selected Hotels. For the pur

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.947.94 G61S (Browse shelf(Opens below))	Not for loan		250883
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.947.94 G61S (Browse shelf(Opens below))	Not for loan		250884

The present research was undertaken to study the Customer Relationship Management (CRM) practices followed by selected hotels in Ludhiana and to study the customer satisfaction with respect to the CRM practices followed by the selected Hotels. For the pur

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