Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks
Material type: TextPublication details: Ludhiana PAU 2011Edition: Dept. of Business ManagementDescription: 29cm. ; 60Subject(s): DDC classification:- T 658.827 B31D
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 658.827 B31D (Browse shelf(Opens below)) | Not for loan | 250887 | ||
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 658.827 B31D (Browse shelf(Opens below)) | Not for loan | 250888 |
Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the company in effectively meeting the challenges posed by competitors. The present study was conducted to determine the perception of respondents towa
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