Comparative study of attitude and adoption of frozen food amongst the consumers of Ludhiana and Delhi cities

By:

Ahuja, Harpreet Kaur

Material type: Text

TextPublication details: Ludhiana PAU 2011Edition: Business ManagementDescription: 29cm. ; 48Subject(s):

DDC classification:

T 658.834.3 A25C

Summary: The present research project was undertaken with the objectives to study the attitude and adoption of consumers towards frozen food in Ludhiana and Delhi cities and to find out the constraints inhibiting the adoption of frozen food. The study was conducte

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.834.3 A25C (Browse shelf(Opens below))	Not for loan		250935
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.834.3 A25C (Browse shelf(Opens below))	Not for loan		250936

The present research project was undertaken with the objectives to study the attitude and adoption of consumers towards frozen food in Ludhiana and Delhi cities and to find out the constraints inhibiting the adoption of frozen food. The study was conducte

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