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Study of consumer preferences and attitudes towards imported fruits and vegetables in Ludhiana city

By: Material type: TextTextPublication details: Ludhiana PAU 2012Edition: Department of Business ManagementDescription: 29cm, ; 57Subject(s): DDC classification:
  • T 658.838.634 V31A
Summary: The imported fruits and vegetables market in India though is a small segment but it is a fast growing segment of the Indian food industry. The present study was conducted to know the awareness and perceptions of consumers towards imported fruits and veget
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The imported fruits and vegetables market in India though is a small segment but it is a fast growing segment of the Indian food industry. The present study was conducted to know the awareness and perceptions of consumers towards imported fruits and veget

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