Brand management : the Indian context
Material type: TextPublication details: New Delhi Vikas Publishing 2010Description: 22cm. ; 171Subject(s): DDC classification:- BM 658.82 M76B
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Mohinder Singh Randhawa Library | BM 658.82 M76B (Browse shelf(Opens below)) | Available | 276665 |
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BM 658.812 H59S Service profit chain | BM 658.820.954 R16M Managing Indian brands : markeeting concepts and strategies | BM 658.82 K24S Strategic brand management : building, measuring, and managing brand equity | BM 658.82 M76B Brand management : the Indian context | BM 658.82 S28B Brand positioning : strategies for competitive advantage | BM 658.82 S94E Effective sales promotions : view and experiences | BM 658.83 A64M Management control systems |
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