Profitable Customer Engagement : Concept, Metrics and Strategies

By:

Kumar, V

Material type: Text

TextPublication details: Thousand Oaks : Sage Publications Pvt. Ltd. 2013ISBN:

9788132113409
9789353881580
9788132117810

DDC classification:

E-BOOK (Available ON-CAMPUS only)

Online resources:

Click here to access online

Contents:

1 - Introduction to Customer Engagement 2 - Metrics for Engaging Customers 3 - Brand: “Is That What You Think of Me?” 4 - Valuing Customer Contributions:The Future Looks Green! 5 - Linking Brand Value to Customer Value 6 - Customer Referrals 7 - Customer Influence Value: Really! WhereDid You Hear That? 8 - Please Help Us Help You… 9 - Managing Customers in a Multidimensional World

Summary: The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mohinder Singh Randhawa Library	E-BOOK (Available ON-CAMPUS only) (Browse shelf(Opens below))	Available		OL-179

1 - Introduction to Customer Engagement
2 - Metrics for Engaging Customers
3 - Brand: “Is That What You Think of Me?”
4 - Valuing Customer Contributions:The Future Looks Green!
5 - Linking Brand Value to Customer Value
6 - Customer Referrals
7 - Customer Influence Value: Really! WhereDid You Hear That?
8 - Please Help Us Help You…
9 - Managing Customers in a Multidimensional World

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

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