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Comparative study of the factors affecting the purchase of household goods by rural and urban consumers

By: Material type: TextTextPublication details: Ludhiana PAU 1981Edition: Home ManagementDescription: 86,9LSubject(s): DDC classification:
  • T 640.42 P14C
Summary: A comparative study of the factors affecting the purchase of household goods by rural and urban consumers was carried on 75 homemakers each from rural and urban areas using interview schedule. The household durable goods included in the study were house,
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A comparative study of the factors affecting the purchase of household goods by rural and urban consumers was carried on 75 homemakers each from rural and urban areas using interview schedule. The household durable goods included in the study were house,

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