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Influence of advertisements on the purchase of textiles for men's apparel of Ludhiana City

By: Material type: TextTextPublication details: Ludhiana P. A. U. 1982Description: 28cm. 58,9Subject(s): DDC classification:
  • T 659.1 T54I
Summary: The investigation was undertaken to study the effect of advertisements and various medias on clothing purchase as incurred by men of two localities. The study revealed that various factors for textile shopping effected the textile purchase of consumer Rol
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The investigation was undertaken to study the effect of advertisements and various medias on clothing purchase as incurred by men of two localities. The study revealed that various factors for textile shopping effected the textile purchase of consumer Rol

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