Otto Kleppner's advertising procedure

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Material type: Text

TextSeries: Prentice - Hall series in marketingPublication details: Englewood Cliffs 1983Edition: 8th edDescription: 636pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mohinder Singh Randhawa Library	659.1 K80A (Browse shelf(Opens below))	Available		169250

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Previous	659.1 J37W What's in a name ; advertising and the concept of brands	659.1 K13P Personal influence	659.1 K14A Advertising and sales promotion	659.1 K80A Otto Kleppner's advertising procedure	659.1 L50 I Information , influence , and communication; a reader in public relations	659.1 L67A Advertising : mass communication in marketing	659.1 L70P Public relations	Next

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