The influence of advertisements on the selection of fabric and design for apparel among young women

By:

ARVINDER Kaur

Material type: Text

TextPublication details: Ludhiana PAU 1988Edition: Clothing and TextilesDescription: 96,16LSubject(s):

DDC classification:

T 646.34 A79I

Summary: The study was carried out to determine the influence of advertising on the fabric and design selection for apparel among young women. Findings revealed that Garden fabrics were preferred more, whereas Bombay Dyeing fabrics were least preferred by the resp

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.34 A79I (Browse shelf(Opens below))	Not for loan		185861
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.34 A79I (Browse shelf(Opens below))	Not for loan		185862

The study was carried out to determine the influence of advertising on the fabric and design selection for apparel among young women. Findings revealed that Garden fabrics were preferred more, whereas Bombay Dyeing fabrics were least preferred by the resp

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