Consumer attitude towards advertisements on television with special reference to recall behaviour

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Material type: Text

TextPublication details: Ludhiana P. A. U. 1988Edition: Business ManagementDescription: 29cm. 51,5Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 A79C (Browse shelf(Opens below))	Not for loan		186255
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 A79C (Browse shelf(Opens below))	Not for loan		186256

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Previous	T 659.13 T16W Women in print advertisements - Their role portrayal and its effect on purchase intention of women"	T 659.132.095.4 R17A Analytical study of advertising appeals used in the Indian Print media	T 659.132.095.4 R17A Analytical study of advertising appeals used in the Indian Print media	T 659.143 A79C Consumer attitude towards advertisements on television with special reference to recall behaviour	T 659.143 A79C Consumer attitude towards advertisements on television with special reference to recall behaviour	T 659.143 B51V Viewers' perceptions of prime time T. V.advertisements	T 659.143 B51V Viewers' perceptions of prime time T. V.advertisements	Next

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