TY  - BOOK
AU  - SALMON, Charles T
TI  - Information compaigns : balancing social values and social change
U1  - 658 S12 I 
PY  - 1989///
PB  - Newbury Park
KW  - PUBLICITY
KW  - COMMUNICATION -- SOCIAL ASPECTS
KW  - MARKETING -- - SOCIAL ASPECTS
KW  - SOCIAL CHANGE
ER  -