TY  - BOOK
AU  - Simmons, Robert E.
TI  - Communication compaign management; a systems approach
U1  - 659.113 S45C 
PY  - 1990///
CY  - New York
PB  - Longman
KW  - MANAGEMENT -- COMMUNICATION SYSTEMS
KW  - PUBLICITY -- U.S. -- MANAGEMENT
ER  -