TY  - BOOK
AU  - BHANGOO, Gulneet
TI  - Viewers' perceptions of prime time T. V.advertisements
U1  - T 659.143 B51V 
PY  - 1997///
CY  - Ludhiana
PB  - PAU
KW  - ADVERTISING -- TELEVISION PROGRAMS
KW  - ADVERTISEMENT
KW  - DISCONTENT
KW  - EXPLOITATION
KW  - PERCEPTIONS
KW  - TELEVISION
N2  - It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the
ER  -