TY  - BOOK
AU  - MATHUR, Shivani
TI  - Impact of T.V. advertisements on children
U1  - T 659.143 M45I 
PY  - 1997///
CY  - Ludhiana
PB  - PAU
KW  - TELEVISION ADVERTISING AND CHILDREN
KW  - ADVERTISEMENTS TELEVISION
KW  - CHILDREN
KW  - IMPACT
KW  - PROMISES
N2  - The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo
ER  -