TY  - BOOK
AU  - ARORA, Amrita
TI  - Role of women in TV ads
U1  - T 301.412 A76R 
PY  - 1997///
CY  - Ludhiana
PB  - PAU
KW  - WOMEN IN TELEVISION
KW  - ADVERTISEMENTS
KW  - CHANGE
KW  - PARAMETERS
KW  - TELEVISION
KW  - WOMEN
KW  - WOMEN IN ADVERTISING
N2  - The study showed that there has been an increasing use of female models in ads With the changing times, trends also change The use of female models in ads is widely accepted, and this aspect covers all types of ads, Today, the parameters of ads such as nu
ER  -