TY  - BOOK
AU  - KATHURIA, Mridu
TI  - Comparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements
U1  - 659.196 418 75 K13C 
PY  - 1997///
PB  - Ludhiana
KW  - ADVERTISING -- SOFT DRINK INDUSTRY
ER  -