TY  - BOOK
AU  - SAYAL, Richa
TI  - Changing patterns of advertising in India
U1  - T 659.1 S16C 
PY  - 1997///
CY  - Ludhiana
PB  - PAU
KW  - ADVERTISING
KW  - CHANGES
KW  - COLOUR
KW  - ILLUSTRATIONS
KW  - MONOCHROME
N2  - The study revealed that the trend of one illustration per copy was more pronounced in the beginning and end of the decade (1987-1997) while in the middle two illustrations per copy was more prevalent. Use of full colour ad copies had increased towards the
ER  -